"The Persuasive Power of an Odor Cannot Be Fended Off..." | July Newsletter

“Odors have a power of persuasion stronger than words, appearances, emotions, or will. The persuasive power of an odor cannot be fended off, it enters into us like breath into our lungs, it fills us up, imbues us totally. There is no remedy for it.” 
― Patrick SüskindPerfume: The Story of a Murderer

Obviously, Patrick Süskind, a 68-year-old German-born writer and screenwriter, has never used NeutrOlene. Otherwise, he never would have written these lines in his famous novel. He now lives as a recluse and never grants interviews or allows photographs. No NeutrOlene? That stinks!

Clean and refresh First Call vehicles.  Everyone has heard of spring cleaning, but how many know about the NeutrOlene's 10-Step First Call Vehicle Cleaning? This is the sure-fire way to keep First Call vehicles as fresh as a restaurant mint for your removal teams. (Step 1) Take out stretcher. (Step 2) Vacuum cargo area. (Step 3) Spray and wipe down every inch of the vehicle's cargo space. (Step 4) Place a 3-inch Mini-NeutrO-Hang, either on a hanger or simply put it somewhere on the floor of the cargo area. (Step 5). Spray and wipe down entire stretcher and replace. (Step 6) Vacuum passenger space. (Step 7) Spray with NeutrOlene. (Step 8) Remove and empty ash tray. (Step 9) Spray and wipe out ash tray with NeutrOlene. Then replace. (Step 10) Spray seats liberally and scrub out any soil or spills -- NeutrOlene cleans stains as it neutralizes any odors.    

Is it your breath or do you simply stink? f you eat a meal with a lot of garlic, it will "flavor" your breath for the next 48 hours. Because a lot of people don’t distinguish between underarm odors and breath odor, they may simply think the garlic they just whiffed is body odor.

What you can do to sweeten a bad breath. We smell like what we eat, so if you like lots of garlic on your pasta or onions on your burgers, try two drops of peppermint oil on your tongue, three times a day.

Smells that are (literally) out of this world. If you're one of the brave souls who are thinking of signing up for the first commercial flight into space, be sure to pack a eight-ounce bottle of NeutrOlene because outer space, according to NASA scientists, smells like a NASCAR race track -- a blend of hot metal, diesel fumes and barbecue. These fumes come from dying stars, the rapid burn of stinky stuff called polycyclic aromatic hydrocarbons (PAH) found floating everywhere in our universe. You may know them as comets, meteors or space dust. 

Though a pure whiff of outer space is impossible for humans (it's a vacuum after all, so if we tried, we would die), when astronauts are outside the ISS, space-borne compounds adhere to their suits and hitch a ride back into the station. Astronauts have reported smelling "burned" or "fried" steak after a space walk, and they aren't just dreaming of a home-cooked meal.

The smell of space is so distinct that, three years ago, NASA reached out to Steven Pearce of the fragrance maker Omega Ingredients to re-create the odor for its training simulations. Another fragrance, called "the smell of the moon," is one astronauts compared to spent gunpowder."

This information is based on an article originally appearing in the February 2011 issue of Popular Science magazine.

For dog and cat Houses: Before having guests visit your home, take a few moments to neutralize the odors that naturally accompany your beloved house dog(s) and/or cat(s). Simply spray carpets and all upholstered furniture with NeutrOlene before the party starts. We also use Mini-NeutrOHang -- 3 inch in our entry hall and a 6-inch Mini-NeutrOHang - 6 inch in the mudroom, where we keep cat/dog food/water and the litter box.

Editor's note: NeutrOlene products are environmentally safe and that means it is safe for humans and animals as well.

Niche fragrances to soon dominate American market. Until this century, people wanted bottled fragrances and perfumes to remind them of roses, lilacs, gardenias, lavender and the sweet botanic smells of Mother Nature. But today, as a well-attended fragrance exhibition in France revealed, the general public has tired of sweetness and buyers are now seeking scents of the manmade world -- like tarmac, gasoline, creosote, plastic and pond water. In fact, a leading fragrance is simply titled "Tarmac," while another is labeled "Gasoline" in French.

As one fragrance chemist found, his new bottled scent, "Garage," was scoring highly in sales while another fragrance -- water ride -- brought memories of any water flume ride experience at DisneyWorld, consisting of chlorine scented with mildew and fog from a manmade fog machine  

These niche fragrances, considered avant garde scents by the consumer public, are making a big splash (no pun intended). One fragrance, dubbed a desert scent is made up of summac, West Texas creosote and Chihuahuan desert native plants.

Other popular avant garde fragrances include Sneakerhead -- which smells like opening a box of new kicks, and Swimming pool...yep, smelling like jumping into your highly chlorinated backyard or city pool on a hot summer's day.