Happy New Year! | January Newsletter

Celebration clean-up: There's always one, a friend or relative who may or may not drink too much but who inevitably spills their drink -- red wine or hot chocolate -- on your new tablecloth or your beige carpet. Time for NeutrOlene! With a clean cloth, bottle of NeutrOlene and clean absorbent towel, soak any stain or spot by spraying generously with NeutrOlene. With a clean cloth, scrub the spot vigorously -- surfactants in NeutrOlene will create suds. Once the stain has been allowed to sit for about five minutes, use clean absorbent cloth to remove suds and soak up any excess moisture.

Announcing the arrival of the newest member to our NeutrOlene family: The brand new Mini-NeutrOlene Hang is here. So small (6 inches), it's easily placed in transport body bag...yet concentrated enough to neutralize odors in garages, storage sheds, receiving rooms, prep rooms, crematories, small refrigeration units, and First Call or removal vehicles. Effective for 30-45 days, the Mini-NeutrOlene Hang is the only product of its kind in the world. As effective as it's big brother -- the NeutrOlene Hang (36 inches) -- the Mini is easy to use: simply unscrew the cap and hang or place. We're so proud of this powerful, handy little guy, we can't wait for you to meet.

Co-founder of NeutrOlene and licensed funeral director and embalmer Chet Robbins demonstrates and explains three new products to the NeutrOlene Family: NeutrOGran Granules NeutrOSoap Mini NeutrOHang Neutrolene is a chemical neutralizer that permanently removes all organic odors on contact. Unlike our competitors who mask and deodorize odors, Neutrolene neutralizes and eliminates odors.

Why odors in a funeral home, crematory or cemetery office leave a lasting impression: There's snow on the ground in many cities now -- and the piercingly fresh scent of snow can bring memories, transporting many back to childhood and the days when there was enough snow to go sledding.

School was cancelled on snow days and kids spent the entire day climbing up and riding down the sledding hill, building snow forts with the neighbors, and finally collapsing next to the fire, exhausted and content, after a mug of hot chocolate. That complex emotion and memory can be triggered by a simple sensory cue: the smell of winter air. How do smells trigger such strong emotions and memories? The answer is likely due to brain anatomy. Incoming smells are first processed by the olfactory bulb, which starts inside the nose and runs along the bottom of the brain. The olfactory bulb has direct connections to two brain areas that are strongly implicated in emotion and memory: the amygdala and hippocampus. Interestingly, visual, auditory (sound), and tactile (touch) information do not pass through these brain areas.


This may be why the sense of smell, more than any other sense, is so successful at triggering emotions and memories. This processof olfactory memory is why funeral service professionals must continually be aware of odors and neutralizing them instead of covering them up with deodorants so families won't be tied to memories of loss by deodorized smells.

Kinky boots? Walking in rain, snow and slush, damp socks worn through the day. Then, home and to bed. But what about your boots? To warn away any kinky odors, remove the insoles of your boots, if possible. If the insoles are washable, use NeutrOlene soap before spraying with NeutrOlene. Let dry and before wearing again, spray lightly one more time. If the insoles are not removable, spray the insoles liberally and allow to dry. 

A well-trained sniffer:  Have you ever wondered about how drug sniffing dogs are trained? Trainers first select drug-sniffing dogs with particularly strong scent drives and put them through a thorough medical examination. Their training involves behavioral conditioning, meaning that they’re rewarded whenever they successfully identify a particular scent. Oftentimes they’re trained using a toy (like a towel) that they can play tug-of-war with. Different drugs will be rolled up in the towel and hidden in various locations, so the dogs learn if they seek out the scent of their favorite toy, they’ll be rewarded. Dogs can even be trained to detect scents separately, so even if someone were to try to cover the scent of an illegal drug with a more powerful odor, a drug detection dog would still alert their handler to the presence of the illegal substance.


It's snot what you think:  Enzymes in human mucus can transform certain scents before the nose detects them. Snot enzymes can cut up chemical features of smells called acetyl groups. Scents from these kinds of molecules are common in flowers, plants, animals and perfumes.  A rose sniffed through a snotty nose may not smell so sweet. Enzymes in mice's nasal mucus transform certain scents before the nose can detect them, a new study finds. The results, published December 1 in the Journal of Neuroscience show that lowly mucus may feature prominently in the sense of smell.

So, there's more to mucus than meets the nose: The thick goo that serves to lubricate the nose is teeming with proteins and protein-chopping enzymes. Some of these molecules are thought to catch smells and shuttle them to odor receptors in the nose. Other components may protect the body from toxic chemicals by chopping them up into harmful pieces. 

What "man scents" appeal most to women?  Which men's fragrance will earn the most compliments and gain the most sexual attraction? The truth is -- sales numbers don’t tell you what scents really make someone tick. Sales don’t tell you what scents have the ability to draw out an almost animalistic response. Sales will only tell you what was well received at one time and may have sold well because of that initial response. 

These following men’s fragrances consistently elicit highly positive reactions from women in real-life scenarios: (1) Sweet Tobacco Spirits 18.21 Man-Made, (2) Aventus by Creed, (3) A+Men by Thierry Mugler, (4) La Nuit de L'Homme by Yves Sainte. Laurent, (5) Bleu de Chanel by Chanel, and (6) Acqua di Gio by Giorgio Armani. Inhale and say, "Aaahhh!"

Happy New Year from the NeutrOlene family! We wish you a bountiful and fulfilling year ahead of you!